The attrition rate of medical representatives rises crucially in Bangladesh. According to an article by Ali Ashraf Uddin, business development head of DBL Pharma, the high turnover intention rate among employees in the pharmaceutical industry in Bangladesh is about 33%.
Referring to a LinkedIn article by Vivek Hattangadi in his write-up, he stated that one leading Bangladeshi pharma company’s yearly medical representative attrition rate is 17%. Mr. Vivek worked closely with that company as a consultant and discovered that if the abdication rate could be reduced by at least 1%, the company could save over 10 million BDT a year.
An employee’s tendency or desire to leave their current position is referred to as turnover intention. It is a significant element that impacts worker retention and organizational stability. 31% of employees, according to a BambooHR poll, have left their jobs within the first six months. Many pharmaceutical companies in Bangladesh have recently struggled with rising intention rates of employee turnover. One cannot ignore the harmful effects of this problem.
According to Mr. Ali Ashraf, he reached a conclusion after speaking with a number of notable heads of human resources, training and sales from various pharmaceutical businesses including Incepta Pharma, Renata Pharma, Popular Pharma, ACI Pharma, Acme Pharma, Aristo Pharma, Opsonin Pharma, Beacon Pharma, Delta Pharma, IBN SINA Pharm, etc. Regarding the current turnover and recruitment situation for Medical Representatives (MR), they demonstrated their crisis. They are currently having trouble with the Medical Representative (MR) turnover rate, which ranges between 17% to 33% annually. They discussed it as a major issue for Bangladesh’s pharmaceutical industry and listed some causes and effects.
The pharmaceutical industry’s high turnover rate is a result of a number of issues. These include a lack of direct supervisory abilities, a bad leave policy, poor pay and benefits, few prospects for career advancement, a heavy workload, job unhappiness, a lack of work-life balance, and inadequate appreciation and recognition. Employees believe that culture and managers are tightly related, per SHRM research. The primary factor cited by 58% of workers who left a job due to workplace culture was their bosses.
Medical Representatives (MR) in Bangladesh are primarily responsible for promoting medications to doctors. The duties of this position are the same as those of a medical representative (MR), however, other businesses designate it as a medical promotion officer (MPO), medical information officer (MIO), professional services officer (PSO), medical services officer (MSO), etc.
